property market analysis


Property & Retail Economics

Property Economics is at the forefront of New Zealand property market analysis and market leader in the preparation of commercially practical market assessments and strategic planning evaluations for private sector developers and government agencies throughout New Zealand.Our enviable performance history is evidenced via the many enduring relationships with New Zealand’s leading development companies and government authorities since the formation of Property Economics in 2003.

Our economic modelling is unique in NZ in that we build demand models based around ‘Sustainable Demand’ customised for each market of concern. Our modelling ensures outcomes that provide quality and commercially viable economic environments that have the propensity to trade successfully over an extended period of time, rather than just ‘survive’.

Urban & Strategic Planning

business and land use strategies

Urban & Strategic Planning

Property Economics has built-up a detailed working knowledge of markets throughout New Zealand, with extensive experience in developing business and land use strategies from local through to regional level within NZ. Acknowledging the uniqueness of each individual market, Property Economics’ strategies are based on robust modeling and projection techniques that are developed on a case by case basis, taking into account individual market attributes and nuances of each area, rather than simply adopting generic ‘national’ models.Over the company’s history, Property Economics has worked forthe vast majority of local and regional authorities throughout New Zealand in various capacities, with its ‘foot print’ embedded in many of the District Plans and Regional Policy Statements operative around the country today.

A particular strength of Property Economics is assisting Councils with strategic forward planning and future market land requirements to ensure Resource Management Act principals around efficiency, wellbeing and enablement are appropriately considered.

Economic Research & Modelling

forecasting techniques with significant experience

Economic Research & Modelling

Property Economics has a team of experienced, highly skilled economists who provide research, analysis and industry specific direction to a vast array of both private and public clients.

As a team we have been instrumental in providing analysis that allows Councils and Government agencies to understand the potential for projects and strategic planning directions to stimulate economic growth and community wellbeing. Property Economics are highly proficient in all accepted forecasting techniques with significant experience in dissecting markets to provide both high level and localised projections of economic activity.

A key advantage provided by this team is its ability to bring together both quantitative and qualitative aspects of a project and provide clear understanding of their comparative value. This offers clients the information platform necessary to make both financial and development decisions while providing clear rationale for the decision making process in terms of both private and public economic benefits.

The information provided by Property Economics has been utilised as evidence in many hearings and Court cases in support of plan changes as well as various Councils’ strategic documents.

Consumer Research & Demographic Profiling

qualitative research

Consumer Research & Demographic Profiling

Property Economics understands that qualitative research is often required to complement the ‘hard’ quantitative numeric analysis to provide a more complete picture for clients. For this reason we also undertake consumer surveys and interviews which reinforce base data to provide more comprehensive assessments and quantify future changes in markets.Complementing this, Property Economics provide detailed demographia studies that depict the underlying economic and social characteristics of markets to take the ‘guess work’ out of consumer analysis and market composition.

Our extensive experience in identifying critical market drivers and trends to underscore our economic understanding of markets allows for a more informed interpretation of qualitative data that scratches beneath the surface to provide more detailed insight, rather than simply reporting just the ‘headline’ facts.