Business Sector Strategy and Economic Cost Benefit Analysis
Christchurch City Council
In wake of the devastation of the Canterbury Earthquakes, Christchurch City Council were forced to radically change their district plans to accommodate the rebuilding of the city which had been forever changed. Economically businesses must continue and we have seen the redistribution of business units both within and out of Christchurch. The redevelopment of a city is a delicate matter requiring the consideration of where businesses will locate through district plan zoning that will allow Christchurch to ‘bounce back’ with delay. This is a complicated matter of which Property Economics is assessing in order for the CBD to lead to charge so to speak in order to maintain operation efficiency across the city. As part of this project, we have been tasked with assessing proposed rules in the redevelopment plan as well as forecasting both employment growth and the quantum of land required to appropriately accommodate them.
NZRPG Retail Centre Consumer Profiling and Market Performance Assessment
Requiring business intelligence about the who, where from and what shoppers were buying at the Milford Centre, Property Economics is currently undertaking retail flows analysis for NZRPG. Using anonymous electronic card transaction data, we are providing NZRPG with a detailed analysis of the composition of where customers are originating from geospatially within the market. Based on this information we cross-reference these areas with the 2013 Census to provide a weighted demographic profile their customer base. Furthermore, we will be breaking down actual spending by individual retail sectors, and cross-referring this against our own retail models and forecasts for the area, highlighting which sectors are performing well and where improvements can be made.
Nationwide Branch Network Optimisation Strategy
Wanting to optimise their branch network, Gough Group engaged Property Economics to transform their equipment, project and customer database to provide deeper insight to their operations. In order to fulfil these needs our GIS team strived to produced content that adhered to the ethos of ‘immediate context’, that is to say at a glance these maps are relevant today, immediately interpretable with areas of interest clearly shown without the need for external identification. These maps (with the example shown only one of many) were designed to be information rich without any unnecessary complications. Catering to our client’s needs, these visualisations were provided in a high quality PDF formats and A0 resolutions for large format printing.
Long Bay Future Retail Market Potential Assessment
162ha of land and a total capacity of around 2,500 dwellings is proposed as part of the Long Bay Residential Development by Todd Property. Consequently, there is an inherent need for a retail and commercial service provision within the new suburb to cater for resident requirements. Property Economics was engaged to analyse the market and determine an appropriate size, composition and location for a good quality, well performing centre. This included demographic profiling of the market, analysing retail spending patterns, and quantifying the growth and market potential of the wider area.
Three Kings Quarry Economic Impact and Cost Benefit Assessment
Fletchers Residential Limited
With the exhaustion of the Three Kings Quarry, Property Economics was commissioned by Fletcher Residential to assess the Economic Costs and Benefits associated with the development of a large scale residential precinct within the quarry. The proposed development includes between 1,200 and 1,500 residential dwellings and small retail provision servicing future residents. This Economic Impact Assessment involved quantifying costs and benefits from economic injections into the market during the construction phase through to the on-going annual benefits to the local economy from establishing residential and commercial activity within the subject quarry.
Auckland Unitary Plan Rezoning Economic Assessment
University of Auckland
In light of new planning framework in the Proposed Auckland Unitary Plan, and the University of Auckland’s long term capital investment strategy, Property Economics were engaged by the University to undertake Economic Impact Assessments and Cost Benefit Analysis across its various campuses to highlight the economic benefits to the city of the University’s long term aspirations to ensure they were recognised and entrenched in the plan. This analysis assisted in justifying changes to the zonings of campuses increasing the flexibility of uses for the University on their campuses moving forward.
Wellington Airport Alternative Land Use Modelling
Wellington International Airport
Wellington International Airport Limited engaged Property Economics to undertake detailed market and economic analysis on future alternative land use scenarios for the airport land holding. The hypothetical propositions were to assist in the process of valuing the underlying Wellington Airport land, and what represented a commercially plausible development composition in the context of Wellington’s market and property fundamentals.
New Brighton Redevelopment Strategy
Christchurch City Council
As part of the New Brighton Redevelopment (Christchurch), Property Economics has undertaken a series of work streams ranging from Commercial Market Feasibilities, Retail Analytics, and Economic Cost Benefit Analysis for Christchurch City Council. These works involved an economic and social cost and benefits evaluation of redevelopment options to underpin infrastructure development and capital investment projects to stimulate the centre’s performance, competiveness and post-earthquake rebuild.